VICTOR ROJAS

Marvin is Mexico’s top music magazine. The publication serves as a hub for fans who love music and are passionate about discovering new artists. Today, most of Marvin’s readers listen to music primarily through convenient streaming services. Unfortunately, every time a song is played on a streaming service, the artist only earns a little bit of that revenue. What usually happens is that the streaming service earns a chunk of revenue just for streaming. The record labels earn an even bigger chunk just for sitting at their desk. And the artist is left with only a fraction of the revenue from their art.
Marvin decided there was a way to bring attention to this issue. We set out to create something that would allow fans to give back to their favorite artist while raising awareness about the need to recognize and reward artists that make music and create songs that we love.

Concept development and Art Direction for the TV Campaign. Working with one of the most renowned film directors to create these TV Spots that show in an amazing way how important it is to preserve the innocence of a child.

Concept development for the Fund Raising Campaign for the Mexican Red Cross. The Red Cross was concerned that the global economic crisis was affecting people’s ability to give, so the challenge was to engage people to donate showing The Red Cross’ work, but above all highlighting that without the support of people the Red Cross can not goes on. “Your help can keep us going”

Concept development. This campaign need a lot of work before I could actually generate the ad itself. To find a person who could develop a software that show the buttons used to play a videogame, then a software that could show the sequence of the entire videogame from the start to the end, so the campaign was supported on a real thing. Oversee the development of the softwares.

As an Art Director, oversaw art development and production of TV campaign for Music Has No Enemies, an organization focused on creating meaningful music and film content for socially responsible companies and organizations around the world, such as Amnesty International. Spots show true life stories of people whose life was saved by the power of music. We have a WWII veteran who surrendered a German sniper by playing a song on his trumpet and a little boy from Atlanta who was kidnapped and sung for three hours until his kidnapper let him go. 

Art directed and developed the concept for TV Campaign for Marvin Magazine a music magazine. Oversaw production of the TV spots, as well as casting, production, sound design, and post-production.

Concept development “Meet Online. Play Outside”. Art Direction of the print campaign for Active Live which promotes physical activity for children, inviting them to play outside as a way to prevent obesity. Oversee the photographic session, post- production and final artwork.

Concept development of the TV Campaign for Marvin Magazine.

Art Direction of the TV spots. Overseeing casting, production, sound design, and post-production.

A pitch that was gain over Widen + Kennedy. Development of creative concept and Art Direction. Oversee the photographic production with two stars of the Mexican National Team, working with one of the most renowed photographers of the world.

Art direction for a TV and print campaign for Special Olympics Texas. Through a unique collaboration with acclaimed photographer Queenie Liao, we captured babies with Down syndrome under a new light: as athletes, in one-of-a-kind backgrounds made with household items, to help tell this story.

Development of creative concept, Art Direction of a digital and print campaign. Animation and sound design. This project was done within a month and sent to Australia where the festival takes place. Getting a Highly Recommended Mention and getting published in the Young Guns Award Book.

Brand Identity.

Concept development for the TV spots. Art direction of the entire campaign. The production and Film Direction was also part of the work this time, which was a really nice experience. Oversee the post - production.

The art direction for the project was executed with a keen focus on visual storytelling. The video was filmed in Los Angeles, showcasing the vibrant and dynamic backdrop of the city. The carts featured were designed by an artist, whose unique vision added a significant layer of artistry to the overall production.

You exaggerate when you are hungry.

Concept development and Art Direction for TV Campaign.