As the Digital Marketplace has exploded in the past years, becoming a major presence for brands across the world, I’ve been working with different brands creating all sorts of media, from banners, social media, online videos, micro sites, to websites.
I’m a Creative and Art Director. For these projects I was responsible for creative concept development, overall art direction and graphic design. I oversaw the production, working hand in hand with developers and other providers to ensure the quality of the project.
BEECH - NUT
For Mother's Day, in collaboration with Scary mommy and some social media influencers, Beech-nut baby food wanted to recognize and thank them by bringing visibilty to all the things a mother does that only a baby might be a witness of. So, as a homage to mom's, we turn the baby monitors around to show what happens when most are asleep.
We call it: THE MOM SHIFT.
Through a combinaiton of spanish and english meme's, IG, FB and Youtube best practices videos, we launched a teaser campaign and reveal the full message during mom's day.
To take this idea to the shelves, and based on data, we proposed a special Mom Shift edition baby food jar which was manufactured during those hours of 3am to 5am.
Concept development.
Art Direction and Graphic design for digital campaign.
Art Direction and Graphic design for social media.
Creative and Art Direction Online Videos.
Jack Daniel’s
When the day shift ends the night shift begins.
Welcome to Turno 7. A homage to all those hard workers that during the day give their all, maintaining their craft and passion for what they do.
After more than 3 million views on the Anthem only, from 42 videos on 8 different cities.
Brand design Turno 7.
Concept development.
Art Direction and Graphic design for microsite.
Art Direction Online Videos.
TWIX
Concept development.
Creative and Art Direction Online Videos.
M&M’S HALLOWEEN
Concept development.
Art Direction and Graphic design for social media.
SNICKERS
Concept development.
Art Direction and Graphic design for social media.
TIP JAR - MARVIN MAGAZINE
Brand design.
Concept development.
Art Direction and Graphic design for microsite.
Art Direction Online Videos.
M&M’S
Concept development.
Art Direction and Graphic design for social media.
Creative and Art Direction for animations.
TWIX
Concept development.
Art Direction and Graphic design for social media.
M&M’S
Concept development.
Art Direction and Graphic design for social media.
Creative and Art Direction for OLV.
SNICKERS
Concept development.
Art Direction and Graphic design for social media.
Creative and Art Direction for OLV.
TWIX
Concept development.
Art Direction and Graphic design for social media.
THIRD EAR
Brand Identity.
Art Direction and Graphic Design for Website.
